ActiveCampaign Review – An Affordable, but Impressive Email Marketing Software for Small Business

Why has Email Automation gained so much of importance in recent years? You can unlock the actual potential of the email list and use it for the success of your business. Email automation keeps your customers engaged and turn many leads into new customers. You can achieve all this with minimum daily intervention.

Email automation used to be a costly affair earlier. However, now thanks to the ever-evolving digital market, email automation is well within reach of small businesses to expand their horizon and make a remarkable presence in the digital world. Let’s check an unbiased ActiveCampaign Review

ActiveCampaign 2020 – An Affordable Email Marketing Solution

What is ActiveCampaign?

ActiveCampaign is email marketing software that has excellent automation capabilities and provides a CRM platform. The email automation features are impressive as it has a powerful visual editor for you to build an amazing workflow. In short, ActiveCampaign allows you to send attractive emails, automate your marketing, and make better rewarding relations with your customers. It has autoresponders based on numerous conditions. It has the automation of contacts and list management features.

Pros – ActiveCampaign Review

  • The user interface is excellent. ActiveCampaign is a well-designed platform, and the automation is easy to use
  • The pricing plan is economical with no initial set-up fees
  • The deliverability tool of ActiveCampaign is one of the best for email delivery
  • In case you want to migrate from other email marketing software to ActiveCampaign, then the same can be done free of cost
  • ActiveCampaign has a team of highly knowledgeable customer support professionals

Cons – ActiveCampaign Review

  • The mobile version of ActiveCampaign doesn’t work well
  • The software is full of features and beginners will take time to master the various tools available

ActiveCampaign Pricing

ActiveCampaign has three pricing plans. The Basic plan supports three users and provides you with a basic feature of email marketing and automation, chat, and email support. The cost is $9/month. The Plus plan has the features of the Basic plan plus additional features of CRM, Custom domain and branding, and SMS marketing. You can have up to 25 users for $49/month.

The most popular is the Professional Plan for $129/month and supports up to 50 users. The plan offers all features of the Plus plan and few more features like Spilt automation, Predictive sending, and more. The Enterprise plan costs $229/month, and you can have unlimited users. Under the Enterprise plan, you get the features of Professional plan and Custom Mail server domain, phone support, uptime SLA and more.

The above costs are for 500 subscribers, and the monthly fees will go up as the subscriber base increases.

Features Overview of ActiveCampaign

To create newsletters, the editor is fast and offers handy features for editing. It also has conditional content through which you can personalize the content. You can create classic emails, SMS, autoresponders, and A/B testing. It has over 40 attractive templates design.

Email automation can be done using the flowchart style system. You can easily manage the contact list as it is automated. The deliverability tests show that ActiveCampaign is the best to land emails in the main inbox of popular providers. It also has a spam testing feature. You can also have your tracking domain and improve your company branding.

The CRM has automation within, and it is known as ‘The Deals”. You can add notes to contacts and set up appointments using the system. Another interesting feature of ActiveCampaign is the ‘Resend your Campaign’ option. You can resend the previously used campaign. Only the new contacts who have joined after the original broadcast will receive it. You can also send direct messages to your contacts through ‘Deals.’ The entire list of features can be overwhelming.

ActiveCampaign Integration

ActiveCampaign has several integrations and over 150+apps. Most of the integration is through Zapier integration. You will need a Zapier account for a few popular tools integration. For analytics, you can use Google Analytics, SalesForce for CRM, Mailchimp for Email, for eCommerce, you have WooCommerce, Xero, and Quickbooks for Accounting. These are the list of few integrations you can choose from.

Customer support review for ActiveCampaign

You can get in touch with ActiveCampaign customer support via chat, email, and phone. Apart from this, they have video tutorials and webinars. If you have opted for the Plus plan, then you have one-on-one training. The customer support staff is knowledgeable and quick to respond through all mediums. The overall rating for customer support is excellent.

Ease of use ActiveCampaign Review

The design of the entire software is user-friendly with an easily navigable menu. However, for the first-timers, it may be a little complication due to the various tools available. The dashboard has a “Getting Started” slide for the new users. The data demo also gives you an understanding of how to start and to use its tools appropriately.

How a Small Businessman can Use ActiveCampaign?

ActiveCampaign is highly recommended in case your business needs a powerful automation tool. It can give you triggered campaigns, sales follow-ups, segmentation, and best email content. The in-built CRM allows the sales team to act quickly. You can also send SMS, personalize Site messages to your website visitors. ActiveCampaign is one tool to manage multi-channel marketing. You can also avail of the 14-days free trial offer to check if you need this impressive email marketing software.

Conclusion – ActiveCampaign Review

ActiveCampaign is affordable and impressive email marketing software for small businesses. By affordability, it means that you get an all-inclusive email management platform with advanced features at an economical price. It is extremely difficult to find cons with ActiveCampaign. From email marketing to automation and CRM, it has the best features and is easy to navigate the system. The reports give you an in-depth view of all facets of marketing campaigns – from page visits to geo-tracking, eCommerce, and more. ActiveCampaign is the appropriate choice for small businesses looking for a comprehensive newsletter marketing tool.

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