Constant Contact Review: The OG of Email Marketing Software
When it comes to online marketing, there are various mediums through which you can market, for example, email marketing, social media platforms like Facebook and Twitter, websites, and more. One of the most effective and economical options is Email marketing.
You have access to your potential customer’s email and can send promotional offers directly through email and save time and money. Email marketing is 40 times more effective than social media platforms. There are several email marketing software available in the market, and one of the best software is Constant Contact. Let’s check an unbiased constant contact review.
Constant Contact Review 2020
What is Constant Contact?
The company was founded in 1995, and since then, it offers various email marketing tools. It has a base of more than 650000 customers. Other than email options, Constant Contact offers services like surveys, social campaigns, and it also has an in-built event management tool. It has a marketplace that supports more than 400 apps and integration and caters to the market of niche products as well. Constant Contact is an economical marketing automation tool for small businesses.
Pros – Constant Contact Review
- Constant Contact can be used by users without having any coding knowledge as it offers easy drag and drop feature
- You can import contacts from CSV files
- It gives you reports about campaigns for you to gauge its success
- The event management tool is beneficial for the specific type of business that promotes its products and services through events. Constant Contact can manage event invitations, registrations, and tickets
- Constant Contact has a high deliverability rate
Cons – Constant Contact Review
- The prices for Constant Contact are on the higher side
- They do not offer advanced automation and flexible workflows
Constant Contact Pricing
Constant Contact has two primary pricing plans. The Email plan supports 1 user and offers 1GB file storage space. The Email plus plan support 10 users and gives 2 GB storage space. Under the Email plan, you get various pricing options as per the contacts you have.
For 0-500 contacts, the fee is $20/month and for 501-2500 contacts it is $45/month. If you have 2501-5000 contacts, then the cost will be $65/month, and for 5001-10000, the cost is $ 95/month. The price for Email plus is $25-$30 more than the Email plan for each contact slab. You can avail of their one-month free trial offer before finalizing the plan.
The Email plan is best suited for solopreneurs and small businesses that need Constant Contact to manage their occasional email marketing. Whereas, Email Plus plan is best for small businesses having teams for marketing and sales.
Features Overview of Constant Contact
You can choose over 100 templates for your email, or else you can customize it according to your website color and design. You can easily add images to your email as well. The editor is fast and simple to use. You can send basic emails, autoresponders, recurring newsletters, event registrations and coupons, surveys and polls, and more. It offers an abandoned cart campaign feature for Shopify and WooCommerce.
You can also get reports for open and click, spam, bounce and unsubscribe rates. All this allows you to gauge your email marketing effectiveness. You can also have a preview of emails before you send it out. Contact management tools are powerful and fully customizable. Constant Contact has deliverability of 98% to ensure your contacts will receive your emails.
Constant Contact Integration
Constant Contact offers apps and integration to develop your email list and make your online presence more effective. It supports more than 400 apps and integrations like Quickbooks, MindBody, WooCommerce, Eventbrite, Shopify, Outlook, Facebook, and more.
Customer support review for Constant Contact
You can get in touch with Constant Contact customer support via live chat, phone, and get help through their knowledge center as well. However, you may find it difficult to get through them over chat and phone. The customer support team is resourceful and helps to resolve your query efficiently.
Ease of use Constant Contact Review
Constant Contact is user-friendly, and anyone with basic knowledge of email can easily use it. You need no coding experience as most of its tools and features are available as drag and drop options. The tools are logically laid out, which makes the navigation easy and simple to use. This makes it an excellent email marketing tool for small business owners who are not too familiar with software and coding. For ease of use, we can rate it at 4 out of 5.
How a Small Businessman can Use Constant Contact?
Managing a marketing campaign is a costly affair for small businesses on a low budget. This is where Constant Contact can help you. It is specifically marketed as the email marketing software for small businesses. It has a series of marketing tools to handle online marketing in one place.
The email marketing software helps small businesses to find new business and retain the old through various event management and marketing campaigns. You can also assess the effectiveness of an email marketing campaign through various reports.
You can easily manage your online presence and SEO tools using Constant Contact. The pricing plans are well designed to suit your budget, and the software is easy to use. So if you are new to email marketing, then Constant Contact is a good option to start.
Conclusion – Constant Contact Review
Constant Contact was founded back in days when email marketing was in its initial stage. The company has introduced many features since then. It provides basic email marketing options that are best for small businesses. The excellent deliverability rates, extensive integrations, and different access levels for different users are its key features.
They have recently enhanced their marketing automation and reporting feature, which makes it more efficient. Though the pricing plans are on the higher side as compared to other similar software available today, Constant Contact is the OG of Email marketing software due to its credibility and simple functionality.