There are several strategies of marketing your business to a global audience of customers and potential clients. One such approach is the use of social media channels, including Instagram and Facebook platforms. These two social media platforms have been trusted allies, especially for small businesses, to exhibit the business from its remote location to the entire global market. 

Facebook and Instagram are the leading social media platforms. Facebook acquired Instagram back in 2012, creating an added advantage for its numerous users to leverage the two platforms’ connectivity features. 

Facebook Pages are designed for businesses, organizations, brands, and public figures to connect with people across the globe and share their stories or businesses. Facebook pages can be customized to align with your business’s nature and type through stories and events. Similarly, Instagram is a free photo and video sharing app and platform that lets you connect with your followers. It is available for iOS, Android, and Windows operating systems.

Linking your Instagram account and Facebook business page makes it easier to gain more followers and potential customers. 

In this post, we will outline the step-by-step process of linking your Instagram account to your Facebook business page. 

Benefits of Connecting Instagram Business Account to Facebook Page

Connecting your Instagram business account to your Facebook business page has several advantages which include:

  1. It provides the Admins the ability to create and share posts, pictures, and videos between your Instagram and Facebook business pages. 
  2. Similarly, you can share ads from your Facebook page to your Instagram business account and manage comments on the Ads. 
  3. It equally gives you access to read and respond to comments and Instagram Direct Messages from your Facebook business page inbox. 
  4. It provides the ability to view and manage your customers’ Instagram contact information from the Facebook contacts tab. 
  5. As an Admin or editor, you can sync your business contact information, including email, telephone number, and business address, between the Facebook business page and Instagram business account. 

How to Add Instagram Link to Facebook Page

To link your Instagram and Facebook accounts or pages, and share posts directly from Instagram to Facebook, the first step is to ensure that you have the necessary tools available. 

Thus, you would need to have the Facebook app, as well as the Instagram app on your mobile device (phone or tablet). To link your Instagram and Facebook page, the following must be observed and noted:

  1. You must be an Admin of the Facebook business page to share posts between the Facebook and Instagram accounts. 
  2. You will need to convert your personal Instagram account or profile that will be linked with a Facebook page to an Instagram Business Account. To set up an Instagram business account, you can convert your existing personal profile to a business account or open a new Instagram account to gain access to the features that can help to grow your business. 

Step-by-step Guide to Setup Instagram Business Account

  1. Create an Instagram account. Download the Instagram app from Google Play Store (Android) or the App Store (iOS). Sign up with your email or phone number on the Instagram app. 

Alternatively, you can sign-up using a web or mobile browser on 

  1. Log in to your Instagram profile and tap the Menu button (three vertical lines or dots located at the upper right corner of your profile). This will take you to the Options page. 
  2. Scroll to and tap on Account
  3. Tap Switch to Professional Account
  4. Tap Business or Switch to Business Profile. (Business profiles are linked to Facebook pages).

How to Connect or Add a Facebook Page to Your Instagram Business Account (Using Instagram Settings) 

The following outlines the steps to add (or change) a Facebook business page to your Instagram business account, utilizing the Instagram platform:

  1. Log in to your existing Instagram account and go to your Instagram profile.
  2. Tap the Menu button in the upper right-hand corner. 
  3. Scroll down the page and go to Settings.  
  4. Under the Settings, click on Linked Accounts. This menu opens a list of social media options or platforms that you can link with your Instagram account. However, the appropriate choice here is Facebook. 
  5. Tap on Facebook to link with the Instagram account. 
  6. When prompted, log in to your Facebook account to connect your Facebook account and Page to Instagram. You will be asked for your privacy preferences, select the appropriate option, and click OK

When your Facebook account is linked to Instagram, you need to ensure that your Instagram account is synced with the right Facebook page. Therefore, go to your Instagram Profile.

  1. Select Edit Profile
  2. Scroll down to Public Business Information to see the Facebook page linked to your Instagram account. 
  3. If the right Page is not displayed, click on Page, and choose a Facebook page that you would like to connect to from the list of pages related to your Facebook account. Alternatively, you can Create a New Facebook Page
  4. Tap Done after you have selected or created your desired Page. 

Note: You must have admin access to create a link or share a Facebook page.

How to Connect or Add an Instagram Link to a Facebook Business Page (Using Facebook Settings)

You can use your Facebook account to link your Instagram account to your Facebook business page. First, you must have an existing Instagram Business Account. You can convert your personal Instagram account to a business account during the linking process. Likewise, you must be an Admin of the Facebook Page that you want to link to the Instagram account. 

Steps to Link an Instagram Business Account To Your Facebook (Facebook Settings)

You can connect your Instagram business account to a Facebook business page using the Facebook platform through the following steps:

  1. Sign in to your Facebook account and go to your Facebook Page, using the Facebook account that manages the Facebook Business Page as an Admin. 
  2. From the top right side of your Page, tap/click Settings. This will open the general settings of your Facebook page. 
  3. Scroll down the list and select Instagram
  4. To add an existing Instagram account to your Facebook Business Page, click on Connect Account. You will be redirected to the Instagram page to log in and confirm using your Instagram account’s username and password. 

In this section, you will be prompted to convert your personal Instagram account to a business account if you don’t have an existing business account. When this process is completed, you can share stories between your Facebook Business Page and Instagram Business Account simultaneously. This process is known as cross-posting. Therefore, when you create or edit posts on your Facebook business page, you can direct Facebook to share and publish your posts (photos and videos) on Instagram, and vice versa. 

Furthermore, connecting or linking your Facebook page and Instagram account may send a notification to your Facebook friends about your Instagram presence. This is an easy method of gaining more followers.

Frequently Asked Questions 

Can I Link Multiple Instagram Accounts To My Facebook Profile?

Yes, you can link multiple Instagram accounts to your Facebook profile. When you link an Instagram account to Facebook, your Facebook friends, and followers who are on Instagram may get a notification that you are using that Instagram account. 

How Can I Manage Roles In A Shared Instagram Account? 

You can give appropriate managerial roles to people that you want to permit in promoting your Instagram business account through the following ways:

  • Edit page roles to provide other people permissions to post or promote your business. 
  • Add people to your Business Manager to assign roles. 
  • Add people to your Ad account. 

What Can I Do If My Instagram Does Not Link To The Facebook Page? 

If you’re having trouble on how to add an Instagram link to a Facebook page, try the following tips:

  • Ensure that you are an Admin of the Facebook page linked to your Instagram business profile. 
  • Ensure that your personal Instagram profile is converted to a business profile. You can re-initiate the process by switching back to Personal Account and then switch to Business Profile.
  • You can add another Facebook account as an admin to your Facebook Business Page. 
  • If your Instagram Business profile name contains any emojis, it can cause errors. Remove the emoji from the Instagram profile name. 

What Happens When I Connect My Instagram Account And A Facebook Page That I Manage? 

Connecting your Instagram account and your Facebook business page gives the page Admins, Editors, Moderators, and Advertisers the ability to:

  • Create Instagram Ads
  • Manage comments on ads
  • Respond to Instagram comments and Direct Messages
  • Share posts
  • Add to your Page’s story, etc.

I Have A Verified Badge On Facebook; Why Don’t I Have One On Instagram? 

Not all Facebook Pages with verified badges have it on their Instagram accounts. Only Instagram accounts with a high likelihood of being impersonated have verified badges, such as Public figures, celebrities, and brands.