As a business owner, starting a business entails many strategies and planning, especially about the growth and sustenance of the business and how to get new clients. There are several benefits to starting small, as it provides the opportunity to build a loyal relationship with your existing and potential customers. 

Regardless of the type and nature of your business – product-based or service-based – there are some proven strategies to get new potential clients for your business growth. In this post, we will look at some genius ways to get new clients for your business. 

  1. Advertise Your Business 

Advertising your business is one of the traditional strategies for gaining more clients. It is one of the most basic forms of attracting people to a product or service. Small businesses can leverage on the importance of having a website and experimenting with Google Ads. A good number of potential clients now use their phones, tablets, and other mobile devices to look for businesses on the web and internet directories. 

  1. Get Clients through Referrals 

A referral is one of the best and easiest ways to get clients. It is unarguably the most valuable method to acquire and attract new clients. With this method, when your customers are satisfied with your products or services, they’ll refer a friend and recommend your business to potential clients. As a result, marketing is done by your existing customers, giving you the ability to focus on running your business. As a small business owner, you can get new clients from an organic referral or a referral marketing program. 

  1. Share Free Samples 

Giving free samples to potential customers can bridge the gap between your business and customers to experience your products. For instance, cologne samples and free perfume are given out as free product samples to attract new clients. 

  1. Get New Clients from Agencies 

As a small business owner, you can partner with an agency to get you new clients periodically. Agencies usually refer clients to a new company in their network.

  1. Hey New Clients through Social Media 

You can leverage the power of social media platforms to find new clients for your business. Each social media channel has its usefulness to small businesses. Social media platforms such as Pinterest, Instagram, Twitter, Facebook, and more, are suitable channels to get business engagements and new clients. Effective social media marketing entails participation in the channels that your customers are actively involved in. 

  1. Facebook Marketing

Facebook is one of the best and widely used social media platforms. The platform helps to drive people to your store and creates an avenue to share your products with people across the globe. Facebook marketing allows brands to engage in online marketing, communicate with clients, and get feedback on product usage. Facebook also provides a vital opportunity to make new and existing products or services to your online audience. 

There are several Facebook marketing tools that you can use to promote your business and gain new clients. This includes:

  • Facebook marketing research 
  • Facebook sponsored posts 
  • Marketing a product launch via Facebook (contests and giveaways, Facebook live, Facebook influencers, product description, etc.) 
  • Facebook messaging 
  • Facebook Ads 
  • Facebook Group 
  • Facebook Posts 
  1. Get Clients through Reddit 

You can leverage the power of Reddit to spread the word about your brand and products and attract new clients. You can attract new customers by engaging as a contributing member to provide essential advice on essential topics. With your reputation as a sub-reddits figure, you can request for feedback on your business to get new clients. 

  1. Get Clients through LinkedIn Group 

Another important social media channel to get new clients is the use of a LinkedIn group. You can create and moderate a LinkedIn group of people in your demographic business group. Engage your audience by posting useful articles, helpful tips, and run promos of other businesses, thereby establishing yourself as an influential figure in the niche. 

  1. Get New Clients through YouTube 

The potentials embedded in YouTube can help you to gain more followers and new clients. Create engaging videos about your products or services, and provide solutions to people’s problems. With this, you can earn a lot of followers who can eventually become potential clients. 

  1. Get Clients through Backlinking 

You can track down on websites and blogs with similar products and services that you offer, or those in your niche market, to build dead links. Get the broken links from those websites and inform the website owner about such. Provide useful information on your site to make new backlinks, thereby attracting new clients. 

  1. Get Clients from Business Organizations

There are abundant potential clients in business organizations. As a business owner, you can join and participate actively in any business or social organization of your choice. Get to know people, and let them feel your impacts in the organization through the free and essential services and solutions you render to people. In a matter of time, new clients will start trooping to your business. 

  1. Get Clients through Family and Friends 

It may be a surprise to you that not all your friends or family are aware that they need to recommend your products or services to people around them. Thus, it is time to leverage the power of relationships. Your friends and family know a lot of people that you probably haven’t met or heard of. It is important to tell your friends, family, and associates about what your business entails and that you are looking for clients, and what your clients stand to benefit from the business. You can equally send out personal mail to your friends and family about the type and nature of your business. Specifically, ask them to spread the word out about your business to their friends, social media, websites and blogs, and any other connections they might have. 

  1. Get Clients through Personal Activities and Follow-ups

Every activity you engage in has a significant impact on your personality and business. Therefore, you should take advantage of every opportunity at every time you meet or converse with people, either at the gym, family picnic, mall, festivals, or any other social gathering. Likewise, you should do a follow-up with lost clients. When you show people that you care about them, it can lead to a new conversation or feedback about your business, putting you back on their radar and might eventually send some referrals to your business. 

  1. Start a Blog with Interesting Contents

Blogging is a superb method of building relationships and expanding your reach. Identify your niche and your customers’ needs and ditch out interesting and fantastic content. Content management is essential in building your business. Hence, you should ditch out quality contents that will make your audience and followers come back for more, and are you as an expert in your area of specialization. Blogging requires consistency to generate traffic. The more authoritative and exciting targeted content you post on your blog, the more it boosts your site’s SEO and drives new customers to your blog organically. 

  1. Partner with Non-Competing Businesses

Another method of getting new clients to your business is to partner with non-competing businesses or companies by offering your services in exchange for traffic. When you partner with a site or company with high traffic volume, you can offer your services as an extension of their business and put up a banner to drive traffic to your shop. You should work out modalities of payment and partnership for every new customer acquired. 

  1. Design and Launch an Online Course 

Another unique strategy for attracting new customers is designing a free e-course. This can help you build relationships and trust with clients, especially when you offer viable and essential solutions to their problems and challenges. Do the research and identify your customers’ issues and proffer solutions to them. When your contents are detailed and explanatory, you’ll be able to build massive followers. Let your audience sign-up for your newsletter and offer them free services and coupons. 

  1. Get Clients through Subscriptions 

You can leverage the power of subscriptions, making you get more audience to your mailing list. With a subscription, your business will generate new sales every month, which invariably leads to more revenue. 

  1. Get Clients from Your Industry 

As an expert in your industry, you can get new clients when you get involved in a community of like-minded people. When you share your experience with others, you’ll be able to grow your connection and reputation, thereby attracting new clients. 

  1. Call to Action 

For every piece of marketing you ditch out on newsletter, Instagram posts, or offline marketing, add a call to action that will outline how your clients can reach you and get involved. 

  1. Design Creative Business Cards 

A useful marketing tool is the use of business cards. You should design creative, attractive, and high-quality business cards to promote your business. An attractive business card can impress your customers, as it represents your business brand.