Who is Russell Brunson?

Russell Brunson is the co-founder of Clickfunnels, internet marketer, and best selling author.

Russell Brunsons books

Expert Secrets

DotCom Secrets

What is Clickfunnels?

Clickfunnels is a marketing software for building out landing pages and online sales funnels.


Russell Brunson is a visionary and a dreamer in the true sense of the term. In the last decade, he has earned the love and gratitude of entrepreneurs all over the globe and his best-selling books have inspired and helped countless small businesses and start-ups. His innovative take on the concept of sales funnels has become tremendously popular and his software company ClickFunnels has been instrumental in helping businesses reach out to their target markets.

Russell was born in Utah and later moved to Salt Lake where he grew up with his siblings. By the time Russell was 12, he had developed this weird hobby of collecting junk mails. A young Russell found them to be fascinating. Most kids hate television commercials and can’t wait for their favourite cartoon show to be back after a commercial break. But Russell Brunson was quite the different child. He had a peculiar fondness for advertisements on the TV and radio because he felt that marketing and sales were as entertaining as entertaining can get. Unlike other youngsters of his age, Russell found studying and researching business models addictive simply because he was intrigued by how consumers respond to products.

One of Russell’s other teenage hobbies was wrestling and he was the state champion during his high school days and went on to secure the second position in the high school national tournament. Russell’s love for wrestling continued during his college days and the sport taught him essential life skills such as sportsman’s spirit, the importance of determination and the art and science of carving a path towards victory. At the time of his graduation, Russell ranked amongst the top ten wrestlers in America.

Russell’s successful career started in 2003 when he ventured into online marketing with ZipBrander – a marketing software. Zipbrander was this one of its kind software that focused on viral marketing which not only influenced website traffic but also spiked up backend profits. The influencer Dan Kennedy inspired Russell to a great extent. Dan is a prolific business coach who is widely known for his insightful boot camps and Russell has consistently acknowledged Dan as a guide and a mentor.

After a couple of years, Russell came up with another ingenious product. He released a set of instructional DVDs titled “How To Create A Potato Gun”. This was designed like a typical digital tutorial where the consumer could purchase Russell Brunson’s Potato Gun Kit. The Internet seemed to love Brunson and what he was selling and with time, he became a virtual marketing mind to reckon with. His first million came within a year of his graduation.

Russell was not picky or finicky about what he was selling and had a wide variety of products under his umbrella ranging from books, consultancy services, technological support, software applications to garments and online tutorials. He maintained a consistent top position in the ranking boards of network marketers and created a record by creating 1.5 million leads in less than fifty days.

Russell did face his share of hurdles when it came to executing his sales funnel theory because he realized that he did not have the necessary information technology backing. This led him to sow the seed for a new software company which can develop a tool to help companies with sales funnels. Russell found an equally motivated partner in Todd Dickerson and in 2014 they conceived ClickFunnels. The popularity of ClickFunnels skyrocketed and they were able to gain more than 50,000 happy customers within the first three years. At ClickFunnels, Russell Brunson collaborates with a conglomeration of amazing minds ranging from tech wizards to marketing prodigies. The ClickFunnels team has been able to create more than 2.1 million funnels and experts predict that this can only go up in the coming decade.

Russell Brunson is also a force to reckon with in the world of philanthropy. Russell and his wife Collette live with a happy family of five children. Being a father, Russell understands and empathizes with children who do not have a privileged childhood. This thought forms the cornerstone of his humanitarian activities.

He is a consistent contributor to community-building initiatives that focus on underprivileged children. Click Funnel’s charity concern, funds global non-profit organizations such as World Teacher Aid. Brunson has modified his business policy and one dollar is donated to charity every time a new funnel is activated.

Russell has extended his philanthropic contributions outside the United States, especially in the underdeveloped parts of Africa. He has built numerous schools to help African children living in low-income areas. He is also passionate about eradicating social evils like sex trafficking. His company is presently funding a powerful documentary on the subject called Operation Underground Railroad to raise more awareness on the topic.

Russell Brunson Quotes
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

“You are only one funnel away.”

“The problem is you can’t spend enough to acquire a customer, and the way to fix that problem is to fix your sales funnel…”

“The Value Ladder is the key to building your marketing funnels and mastering everything else I’m going to teach you in this book. This system does not work if all you have is one thing—like a book or an adjustment. You need to be able to build out a full Value Ladder. Most businesses I look at have one or two pieces of the ladder, but they rarely have all four. Once we add in the missing pieces, the business can start to expand dramatically.”

Russell Brunson’s Best Videos

Russell Brunson ‘s social media profiles

Most famous for
Russell has also earned thousands of admiring readers because of his books. He has published countless bestsellers on sales funnels and his writing has motivated several business owners to push the envelope when it comes to marketing. His book DotCom Secrets has developed a fan base of its own because of its fascinating insider’s take on how to be a successful online entrepreneur. In the tremendously successful 108 Proven Split Test Winners, Russell writes about how to reap benefits from your website. Critics and readers have also praised Brunson for The Funnel Hacker’s Cook Book, a to-do guide for beginners who want their start-ups to grow and evolve. Reader testimonials solidify the fact that Brunson’s books have helped businesses all over the world and have helped in increasing their profitability.

Brunson remains one of the most crucial figures in the world of online marketing today and his life and his journey are a testimony to the fact that one must keep chasing one’s passion till they reach the pinnacle of success. Russell has not only stayed true to his calling but he has also embraced the importance of upholding human values such as kindness, empathy and compassion. He has empowered countless entrepreneurs and made them realize and believe in the power of dreams.